What is packaging design?

Packaging design refers to the process of designing the appearance, shape, materials, colors, fonts, and other aspects of product packaging to achieve goals such as aesthetics, comfort, ease of use, and recognition.



Packaging design is a form of brand communication.

Packaging design is a category of brand communication, and it should have the unique image characteristics of the brand.



Several key points to pay attention to in food packaging design!

Different products require specific packaging, which is a basic attribute of packaging. Food packaging design also has its uniqueness.



Food packaging, safety first.

The close relationship between food packaging and food is well known. Food packaging is like a "protective clothing" for food, serving not only to carry and protect food but also to facilitate storage, transportation, and promote sales. At the same time, as people's living standards continue to improve, food safety issues have gradually become the focus of public attention, which has raised higher requirements for the safety of food packaging. This compels food packaging companies to prioritize safety in the design, functionality, and safety testing of food packaging. Food packaging design should embody innovative design concepts and be reasonably designed based on consumer positioning. Additionally, for certain special consumer groups, such as children, the safety design of food packaging should be emphasized. This includes using environmentally friendly packaging materials and ensuring that the packaging structure is as simple as possible while meeting the needs and physical characteristics of children to prevent accidental harm. In addition to innovative and safe designs, the functionality of food packaging is also crucial, especially with the increasing consumer demand for fresh food. Packaging with preservation functions has gradually become popular. Particularly for fresh fruits and vegetables, technologies such as modified atmosphere packaging, film coating, and antibacterial packaging have been introduced, providing more guarantees for the safe preservation of fresh produce. To further ensure the safety of food packaging, relevant personnel have also done extensive work in the safety testing of food packaging. For example, to alleviate consumer panic, some researchers have assessed the potential risks of DEHP in food plastic packaging materials, further enhancing consumer awareness of DEHP safety. Currently, the government places a high emphasis on food packaging safety and has successively introduced a series of policies and regulations related to food packaging safety. Food packaging companies should strengthen their awareness of food packaging safety and establish the view that "food packaging is equivalent to food" to add an extra layer of security for food safety.



When choosing ink for flexible packaging printing, pay attention to these four aspects.

Further elaboration on specific requirements is provided for the reference of relevant personnel: 1. Attention should be paid to the regulations, practices, tariffs, and customs of the importing country regarding packaging. Many countries have specific regulations on the packaging of imported goods. Non-compliance may result in fines, heavy taxes, or even prohibition of import. Generally, countries prohibit the use of straw, hay, newspapers, books, raw cotton, branches, old materials, or plant materials that are prone to harbor pests and parasites as padding materials. Due to the relationship between packaging and tariff assessment, the freight of goods is calculated based on the large volume and weight of the products. Therefore, different packaging results in different tariffs and freight charges. The weight of each item is generally stipulated to be below eighty kilograms. Additional fees are charged for oversized and overweight goods. Some countries have different weight limits for each package. Additionally, due to customs, religious beliefs, and language differences among various countries, regions, and ethnic groups, there are significant variations in packaging shapes, graphics, colors (see appendix), numbers, and text. In the international market, the packaging's inadequacies often affect the sales of products. 2. The packaging method should be scientific and reasonable. It should be sturdy and reliable, labor-saving, material-saving, ensure transportation safety, and save freight costs. The design should choose box types with less material and larger capacity, arrange packing reasonably, and use disassembly and assembly more often; efforts should be made to compress the packaging volume. In terms of packaging types, specifications, capacity, materials, shapes, structures, printed labels, and the placement, padding, sealing methods, terminology, and inspection requirements of the goods, it is essential to comply with the relevant standards for the packaging of export goods. 4. Handling of transportation marks for foreign and domestic transport. Any marks common to both foreign and domestic transport that comply with the provisions of Article 3 can be directly printed on the outer packaging. However, marks used only for domestic transport, such as those from the Ministry of Education Guangzhou Procurement Supply Station, should be written on a small wooden board and temporarily nailed to the outer surface for removal during export. 5. Chinese and foreign writing must be accurate and easy to understand, avoiding random writing, drawing, or alterations. To accommodate the current situation of Hong Kong, Macau, and overseas compatriots, traditional Chinese characters should be used as much as possible. 6. Requirements for neutral packaging. Neutral packaging is a type of product packaging that does not indicate the country of origin, place name, or factory name, nor does it display original trademarks and brand names. It is used as a means to promote export goods. We adopt it mainly to break through high tariffs and unreasonable quota restrictions imposed by certain countries and regions on our products, allowing our goods to enter these markets. Currently, neutral packaging is divided into unbranded neutral packaging and branded neutral packaging, aimed at expanding sales channels to adapt to the characteristics of the international market. For example, exporting teaching instruments should use neutral packaging, which is very beneficial. The packaging in the international market is increasingly developing towards convenience for display, sales, carrying, and use, and is also evolving towards scientific, advertising, and artistic aspects. We should conduct regular research and continuously improve packaging to serve export revenue.



Why do products need packaging?

There are several reasons why products need packaging. Firstly, packaging can protect the products from external damage and harm.

