Packaging design is a form of brand communication.
2024-07-23 11:13
Packaging design is a category of brand communication, and it should have unique image characteristics of the brand. The layout style of the packaging back design must be able to show a unified visual characteristic that aligns with the overall design style, and it should showcase its unique personality traits. Unique personality traits can engage consumers' attention and awareness, enhancing the brand's promotional strength.
The use of graphics, colors, and text in product packaging should be based on the classification positioning of the product, such as the distinction between male and female products. The packaging style for male products often features low brightness and low purity in color, with strong graphic shapes, and commonly uses fonts like bold and regular.
In contrast, female product packaging tends to have bright and vibrant tones, with soft and beautiful line graphics, and text choices such as fine black, Song typeface, and fine round. Different industry categories also exhibit different packaging styles; for example, technology product packaging has a calm and simple visual style that aligns with the corporate visual identity (VIS), while food product packaging is lively, with bright tones and a strong decorative sense in graphics and text.
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